Kiko Kostadinov and Hysteric Glamour unveil playful new partnership

THE COLLABORATION between the London-based designer Kiko Kostadinov and much loved Japanese label Hysteric Glamour is an excursion into colourful garments straight off of an alt 90s sitcom, culminating in a fun and experimental collection perfect for winter. 

Masterfully aligning the two brand sensibilities as one, the garments featured bold graphics and highlighter colours lovingly synonymous with any thing Hysteric Glamour, transformed with Kostadinov’s conceptual view of womenswear. Diving into the archives of both respective designers, a marriage of the familiar has in turn become something entirely refreshing when seen together.

Kiko Kostadinov X Hysteric Glamour

Kiko Kostadinov X Hysteric GlamourImages from the campaign

From knitwear, to denim jackets, skirts and trousers, the collection prevents a covetable winter-time wardrobe certain to illuminate any bleak scene. The partnership is furthered with the release of the Asics Gel – Quantum Lylia, a an exclusive re-release of a sneaker favourite, bringing yet another big brand into the mix. 

Pre-releasing in Tokyo on the 28th October at Dover Street Market Ginza, the collection will become widely more available following its release on on the 8th November, followed by a final worldwide release shortly after.

by Ben Sanderson