LACOSTE, a sport-inflected and fashion pioneer known for its rich tennis heritage, celebrated eleven years of partnership with the Miami Open presented by Itaú. The event is one of the most prestigious tournaments on the tennis calendar.
Lacoste for the 2026 Miami Open
Since 2015, Lacoste has been a Platinum sponsor and the official outfitter, dressing ball kids, staff, and volunteers. The brand’s presence extended throughout the tournament with dedicated retail spaces, a VIP suite where the Maison welcomes its guests, and the players it supports in reaching the highest levels of the game.
Lacoste supported players expected to play in the 2026 Miami Open, including Daniil Medvedev and Grigor Dimitrov, wearing custom kits alongside Team Lacoste wearing the brand’s mainline tennis offering.
A dedicated co-branded tournament collection has been created for men, women, and children that allows fans to explore pieces worn both on and off the court. The collection was once designed with the brand ’s French flair and the unique energy of Miami at its core. Dedicated motifs and vibrant pops of colour pay homage to the vitality that surrounds the home of the tournament and are found across jackets, polos, t-shirts, hats and more.
Lacoste for the 2026 Miami Open
Lacoste brought a pop-up version of its Café Lacoste concept to the Miami Open presented by Itaú in 2026. Earlier this year, Lacoste opened its first Café Lacoste in the heart of Paris. The concept extends the Crocodile’s iconic universe, blending French art de vivre with the brand’s sporting heritage. Lacoste’s souvenir collection for the Miami Open presented by Itaú has expanded once again. New items include an enamel pin set, tote bag, Panama hat, and playing card set. These items are not available for purchase anywhere else.
by Chidozie Obasi