Lanvin reveals new brand chapter with sensual AW22 campaign

FRANCE’s oldest fashion House Lanvin continues to expand on its set of values as it establishes a new exciting era that “returns elegance and sophistication to the everyday, channeling what Jeanne Lanvin called ‘le chic ultime’.”

Unveiled through a series of photographs of six female models, Alay Deng, Electra 3000, Lex Peckham, Lian Koster, Raquel Zimmermann, and Wali, the sensual autumn-winter 2022 campaign aims to reframe the house’s image and connect tradition with the reality of today.

Lanvin AW22 Campaign

Signifying a confident new visual identity, stylist Ludivine Poiblanc with legendary fashion photographer Steven Meisel and M/M Paris display intimate portraits that reveal the characteristics of a newly envisioned Lanvin woman. She is portrayed as “cultured, curious, discreet, self-possessed, and secure in just her own skin.”

Lanvin AW22 Campaign

In addition to that, the first half of 2023 will debut a freshly designed website and a new boutique concept.

by Zlata Kryudor