Lee Felix is announced as Louis Vuitton’s new ambassador

AUSTRALIAN-BORN South Korean music sensation, Lee Felix, is revealed to be Louis Vuitton’s newest house ambassador. As a notorious member of the eclectic Korean boy band Stray Kids, Felix is known for his unique style, rapping and singing vocals.

The all-encompassing K-pop boy group – managed by JYP Entertainment – is gaining global traction after having released their album, ★★★★★(5-STAR), in June this year. With their indefatigable work ethic, distinct voices and personalities, the group is full of promise and vigour in regard to their music and extensive reach.

As an avid attendee of Louis Vuitton’s runway shows, Felix embodies the current codes and principles of the Maison. Donning Louis Vuitton attire on multiple occasions such as at Lollapalooza Paris, the Louis Vuitton Cruise 2024 show and more, Felix has built a strong rapport with the brand.

“I am thrilled that Felix is joining Louis Vuitton as House Ambassador. I discovered Felix when I presented my Prefall collection in Seoul. It instantly clicked between us. He is really talented, I love his energy, his unique personality and his audacious sense of style”, explained Nicolas Ghesquière, Louis Vuitton’s creative director of womenswear.

The new addition of Lee Felix as a house ambassador is certain to bring further engagement, achievements and success to the Maison.

by Sophie Richardson