THIS season, BOSS shines a spotlight on a new cast of individuals in its Spring/ Summer 2026 offering: a group who embody what it means to “Be the Next”—those who inspire, lead, and light the way for others by breaking through, transforming self-belief into strength.
Two standout figures driving the new-season BOSS Eyewear story are football stars Robert Lewandowski and Eberechi Eze. Polish striker Lewandowski is widely regarded as one of the greatest forwards of his generation. A prolific goalscorer and consistent leader on the pitch, he has built an extraordinary career at the highest level of European football, earning multiple league titles, individual honours, and global recognition for his precision, professionalism, and enduring excellence with FC Barcelona.
Robert Lewandowski for BOSS Eyewear SS26
Meanwhile, London-born Eze has established himself as one of the most exciting and creative talents in the Premier League. Known for his flair, technical ability, and dynamic attacking style, he brings his creativity and on-field confidence to Arsenal F.C. Alongside his club success, Eze continues to gain recognition on the international stage with the England national team, embodying a new generation of athletes defined by both performance and style.
Both players continue to make their mark, blending world-class performance with a distinctive sense of style, and embodying the spirit of “Be the Next”—inspiring, leading, and lighting the way for others while turning self-belief into strength.
Eberechi Eze for BOSS Eyewear SS26
The duo is joined in the campaign by British model Sacha Quenby. Known for her striking presence and powerful walk, Quenby has fronted campaigns and appeared on runways for numerous iconic designers, continuing to define a bold, modern vision of style. Model Xiangyu Li completes the cast, presenting Asian-fit styles; his refined presence and contemporary elegance bring a distinctive dimension to the campaign.
by Chidozie Obasi