Loewe Paula’s Ibiza is back with a new summer collection

LOEWE has unveiled their latest season of Loewe Paula’s Ibiza, with images shot by Gray Sorrenti, featuring worldwide recognised names in the entertainment industry such as musicians 070 Shake, Yebba Smith, Young Miko, Kevin Abstract, actress Alison Oliver, and Loewe Global Brand Ambassador and K-POP star TAEYONG.

Paula’s Ibiza 2024

The musicians and creatives characterise the effervescent spirit innate to Paula’s Ibiza with their relaxed and casual nature as they get comfortable on giant carpets, rest on pillows and play with parrots and butterflies.

The latest additions to Loewe Paula’s Ibiza are garments and accessories that ooze summer’s playful and free nature. The new wardrobe features energetic and fun pieces with graphics, asymmetry and colourful prints being notable themes in the collection.

Paula’s Ibiza 2024

Ideal for music festivals and late-night summer excursions, the collection consists of summer staples that transform from day into night.

Womenswear sees a fluid feminity and free spirit with scarf prints from the archive adorning dresses and shirts. Cropped tops interestingly clash with asymmetrically hemmed ruffled skirts, while menswear sees stripes and silhouettes of oversized tops and baggy west-coast-inspired bottoms as prominent elements.

Paula’s Ibiza 2024

Artist Douglas Abraham makes a cameo this season with his recognisable abstract dice, teddy bear and planets seen adorning t-shirts, shorts, sweatshirts and swimwear in staggering colourful prints.

As for bags, the popular Puzzle and Puzzle Fold tote are redefined into new versions fabricated from woven raffia, while the Font tote and Iraca Basket introduce new colours.

Paula’s Ibiza 2024

A new addition, the Flamenco Bucket, is released. Materialising from Nappa lambskin, the carrier’s versatility can take you from a day at the beach to cocktail evenings. Leather further fabricates accessories and animal-inspired pouches embellished with exotic fruits, raffia and animal pins, portraying Loewe’s playful character.

Espadrilles, the perfect island shoe, accompany sandals and foam slides as part of the shoe collection. Joined by biker boots in supple leather or brushed suede and low-cut lace-up sneakers, the footwear capsule gives the collection an edge and an essence of coolness. As for eyewear, Loewe Paula’s Ibiza sees the sleek Sporty Mask crafted in acetate.

by Nicole Pereira