LOEWE‘s trendy sneakers certainly set a loud debut at the last year’s AW Paris Fashion Week, and this year, following the brand’s recent collaboration with Swiss performance brand On, the House continues to develop its designs and launches a second drop of LOEWE x On Cloudventure trail-running shoes.
The collection showcases 5 LOEWE editions of the iconic Cloudventure footwear featuring On’strademark technologies, including “the Missiongrip rubber outsole and Speedboard mid-sole hidden plate, with brass eyelets, matte or iridescent mudguard, and hand-pressed marbled outsoles that are processed individually and manually”, making each pair alluringly unique.
Designed to be unisex, this fashionable footwear is said to “reimagine long-established crafting skills by applying handmade to technical pieces”. Nevertheless, it is also evident to see the collaborator’s efforts to create multifunctional pairs suitable for both the city and the outdoors, balancing style with .
With regards to the colour palette, the campaign nods to the theory of colour coordination and introduces new bold colourways of Yellow, Black and White, alongside a re-release of the Gradient Orange and Gradient Khaki.
by Zlata Kryudor
The collection will be available for preview from 13 October at LOEWE stores and loewe.com, and on-running.com, as well as selected retailers, including Mr Porter, Net-a-Porter and MyTheresa.