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Longchamp takes us from Paris to London for AW25


LONGCHAMP’S Autumn/ Winter 2025 collection is a trip between Parisian artistry and British eclecticism.

The campaign opens in Paris, where the Longchamp muse works in her studio in a cobalt and ecru scarf created with artist Constantin Riant, Eiffel Tower print trousers, a blue worker jacket, and a painter’s shirt. She carries the Le Roseau tote in natural leather or a Le Pliage printed with Riant’s patterns.

Longchamp AW25

Longchamp AW25

Longchamp AW25

The next stop is the Cotswolds, and here there’s plenty of warmth and texture with padded kimono jackets, cashmere dresses, shearling vests, and the sculpted Le Foulonné shoulder bag, that have been designed with long walks in mind.

From there, she heads to London, and we see the enduring cool of the duffle coat (as recently seen on Alexa Chung), made in collaboration with Gloverall, which trades the usual plaid for stripes and bamboo toggles that nod to the Roseau. After dark, the palette turns to sexy red and black with a tuxedo-style kimono jacket, leather mini, thigh-high boots, and a glossy Roseau lined in leopard…oh la la.

Longchamp AW25

Sophie Delafontaine, Longchamp’s Creative Director, says of the line: “From Paris to London is a love letter to savoir-faire. From our capsule with Parisian artist Constantin Riant to our collaboration with Gloverall of London, we wanted this season to celebrate craftsmanship through a modern lens. The collection revisits workwear and, across the Channel, explores French elegance tinged with British eclecticism.”

by Felicity Carter

See more on longchamp.com.

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