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L’Or de Dior exhibition lands at the Guardian Art Centre, Beijing


SHOWCASING a spectacle of gold at the Guardian Art Centre in Bejing, Dior is presenting a special exhibition titled L’Or de Dior from 2 to 29 September 2024.

L’Or de Dior © Boris Shiu @AGENTPAY

L’Or de Dior © Boris Shiu @AGENTPAY

As an ode to the colour, power and luxury of the precious metal, as well as uncovering its deep rooted importance in the history of the House, the retrospective highlights its position as a continued motif across fashion and beauty.

Beginning its journey with founder Christian Dior and then tracing how his successors have utilised it, gold has not only been upheld by them but is also further punctuated in the adjoining scenery of the show.

L’Or de Dior © Boris Shiu @AGENTPAY

L’Or de Dior © Boris Shiu @AGENTPAY

From watching the evolution of the brand’s J’adore fragrance that is centred around gold, to discovering how its lent itself to silhouettes and reinterpretations of accessories like the Lady Dior handbag, the continual metamorphosis that Dior has been able to maintain over the years is credit to its position as a luxury frontier.

Moreover, the exhibition comes at the time of the 60th anniversary of diplomatic relations between France and China, adding to the celebrations of this relationship and reinforcing the link between Dior and the country.

by Imogen Clark

WCF6+J2F, Wusidajie, Dongcheng, Beijing, China, 100006

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