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Loro Piana renew partnership with Juventus Football Club


FOR THE third consecutive football season, Loro Piana boasts their continuing partnership with Juventus Football Club, meaning that for the 2023-2024 championship the fashion house will provide garments for the players at all official events.

Alongside the Maison’s commitment to sporting excellence, Loro Piana shares the Piedmont club’s values, tradition and philosophy, which maintains inclusiveness and a continuous stride for innovation.

Loro Piana x Juventus 2023

Opting for a timeless colour palette that includes blue, dove grey, and beige, each wardrobe features versatile outfits that carry casual yet sophisticated style codes. Dynamic polo shirts in piquet cotton paired with trousers in cotton or Wish® wool are each joined by leather moccasins with rubber soles.

With exciting, contemporary volumes, the important timeless style is maintained throughout and the luxury, of which Loro Piana is highly praised for, once again chooses to support sporting talent.

by Alicia Tomkinson

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