LOUIS Vuitton have released a short film full of famous faces to promote their updated Tambour Horizon luxury smartwatch. Each of the stars hail from diverse and different universes, coming together to celebrate the launch of the tech-timepiece. The film follows friends of the House — Sophie Turner, Justin Theroux, Urassaya Sperbund and Liu Haoran — as they journey from the outside world through to their inner selves.
The Louis Vuitton Tambour Horizon worn by Sophie Turner
The film plays with light and the theme of the circle — a style the new watch has sustained from its predecessor and naturally adopted from the historic concept of an analog watch. The omnipresent circle: a universal motif recognised and repeated throughout architecture and nature. Dreams achieved and adventures seized … this is at the heart of Louis Vuitton as a brand and the ethos behind their new connected watch campaign.
The Louis Vuitton Tambour Horizon worn by Liu Haoran
The second-generation Tambour Horizon is designed to enhance and assist in the day-to-day life of the wearer. The watch — powered by Wear OS by Google’s Wear OS software — features a 42mm case that incorporates several of Vuitton’s iconic motifs and monograms. An exclusive My Travel function, as well as a LV City Guide application pay homage to the brand’s origins, as an exclusive luxury luggage purveyor. This focus on travel is innovative and inspired, as it enhances Louis Vuitton’s position as the pinnacle brand in luxury travel accessories.
The Louis Vuitton Tambour Horizon worn by Justin Theroux
The Tambour Horizon also features a special Watch Mode that extends its battery life for up to five days, as well as water resistant capabilities that function up to 30 metres deep. Available in polished steel, matte black and glossy white — as well as a sparkling diamond-encrusted white edition — including interchangeable straps that feature buckles of stainless steel.
A selection of the new Louis Vuitton Tambour Horizon watches
Watch the film below:
by Lucy May McCracken