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Louis Vuitton takes to the streets of Paris for AW23 campaign


STARRING Deepika Padukone, Hoyeon Jung, Léa Seydoux and Elaine Zhong, Louis Vuitton has just revealed its latest autumn-winter 2023 women’s campaign.

Consisting of a film – directed by Quentin Saunier – and a series of images shot by Ethan James Green, the new campaign depicts the House ambassadors embodying the chic Parisian lifestyle.

Louis Vuitton AW23 Campaign

The four women are seen exploring several arrondissements and bathing in the beauty of several iconic locations including the Eiffel Tower, the Palais Galliera and the Pont Alexandre III.

Hoyeon is captured posing glamorously on a bicycle whilst holding one of Nicolas Ghesquière’s renowned bags – the GO-14. Meanwhile, the Eiffel Tower provides the most picturesque backdrop for Deepika Padukone, who is also seen sporting a GO-14.

Louis Vuitton AW23 Campaign

The GO-14 has been recently reinterpreted with a new malletage finish, which is historically known as the padding adornment found within various Louis Vuitton travel trunks. Undergoing an intense 20-step manufacturing process, the GO-14 is expertly crafted with the contemporary Louis Vuitton customer in mind.

Similarly, Léa Seydoux is seen driving down Rue Galliera with her Capucines bag close by her side. The Capucines is another timeless design from the Maison.

Louis Vuitton AW23 Campaign

Coining its name after Rue Neuve-des-Capucines – where Louis Vuitton’s first ever store was constructed – the luxurious handbag embodies the Maison’s impeccable savoir-faire and craftsmanship. Elaine Zhong is also spotted carrying a Capucines whilst strolling through the courtyard of the Palais Galliera.

by Sophie Richardson

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