Last November marked the opening of the most anticipated new Louis Vuitton concession store inside the iconic department Selfridges, in London. Created by the Japanese-based designer, Gwenaël Nicolas, the Townhouse is a three-floor project, showcasing the brand’s most coveted leather goods, womenswear and, for the first time in Selfridges, also the meanswear line.
Louis Vuitton the Townhouse Making of
The creative four-year-process that transformed a retail space into a stage and destination for the forward-thinking luxury brand can now be seen in the short video Louis Vuitton just released, focusing on the step-by-step transformation of the space and the creation of the world’s first fully revolving, double helix glass elevator, the center piece that connects all three floors.
by Vanessa da Silva Miranda