MARGOT Robbie is the latest star to cling to Chanel’s bestselling 25 bag. Following in the footsteps of fellow house ambassadors and 25 bag fans Jennie Kim and Dua Lipa, she puts her best foot forward in the French Maison’s playful new promotional film. Directed by Michel Gondry, it embodies the accessory’s everyday elegance and ease via an energetic Parisian stroll.
Margot Robbie for Chanel’s 25 Handbag Campaign
Possessing the right bag can add an undeniable pep to your step, or so this film suggests, with its cheery clips echoing the Gondry-directed video for Kylie Minogue‘s hit, Come Into My World (which, fittingly, was released 25 years ago). Set to the sound of the Australian pop princess’s vocals, the video also features a fleeting cameo from Minogue herself.
Margot Robbie for Chanel’s 25 Handbag Campaign
Originally unveiled on Chanel’s Spring/ Summer 2025 catwalk, the 25 bag is brought to life through movement as Robbie encounters numerous versions of herself (and the bag!) on the street. Breezy, high-vibrational visuals befit a bag that is not only perfect for running errands, but has a stylish appearance to boot — with a roomy, hobo-inspired silhouette, supple quilted leather, signature gold hardware, practical pockets and availability in an array of enticing colourways.
Margot Robbie for Chanel’s 25 Handbag Campaign
Margot Robbie — styled in slouchy blue jeans, a classic tweed jacket and monochromatic co-ords — also fronts a series of images captured by Craig McDean. This accentuates the covetable bag and its campaign, charming both in looks and in its joie de vivre “can-do” nature.
by Ella O’Gorman