INSPIRED by Emily Brontë’s Wuthering Heights, the Max Mara Autumn/ Winter 2025 advertising campaign embodies a narrative of resilience and untamed femininity. It celebrates a woman who is deeply connected to nature and its elements.
Max Mara AW25
The campaign’s studio setting recreates the English moors to visually contrast control and chaos through structured yet fluid garments and dynamic lighting. The campaign portrays a woman who defies conventions and remains determined, finding strength in her connection to nature.
Max Mara AW25
Max Mara AW25
The storm serves as a metaphor for the challenges and transformations of modern life. Fashion acts as both armour and an expression of inner strength, providing protection against the elements. The campaign tells the story of a contemporary heroine who refuses to be tamed and moves forward despite the chaos.
by Chidozie Obasi