THE SPRING/ Summer 2026 Max Mara campaign explores the intentional and dynamic contrast between reality and imagination. This scenic tension forms the heart of the campaign, where the Max Mara woman – a symbol of concrete modernity – is set against an ethereal, dreamlike backdrop inspired by Rococo opulence.
Max Mara Spring/ Summer 2026 Campaign
Max Mara Spring/ Summer 2026 Campaign
Max Mara Spring/ Summer 2026 Campaign
Max Mara delivers a world defined by sophisticated oppositions: the collection is characterised by a sparse and snappy style, occasionally breaking out into extravagant volutes of design. The brand celebrates a modern femininity that is not afraid to dream, yet lives and acts with sharp awareness in the present.
by Chidozie Obasi