CONTINUING to follow the eclectic circle that embodies Seán McGirr’s McQueen, the British brand’s Pre-Fall 2025 campaign offers a glimpse into their stomping ground.
Revered for the rebellious spirit that imbues the capital, London’s Soho has been and maintains its place as the home of true artistry. With the likes of Francis Bacon, Lucian Freud and Elizabeth Smart finding solace in this space, it seems apt that the characters are seen on these streets.
McQueen Pre-Fall 2025
Sharp-collard shirting, broad-shoulder silhouettes and cinched waists make up their uniform, with tailoring naturally taking centre stage. Leather is contrasted with indigo denim, satin is seen alongside nylon and wool silk gabardine is a steadfast material that continues to shapeshift.
McQueen Pre-Fall 2025
McQueen Pre-Fall 2025
McQueen Pre-Fall 2025
Lensed by Theo Sion at The Coach & Horses, a famed pub seen as an intersection between counterculture and tradition, the collection comes to life with Soho George and resident jazz singer Florence Joelle added to the line-up. With community at the heart of McQueen, there is no better way to showcase this quality than in a truly British way – with a pint.
by Imogen Clark