MITHRIDATE unveils Mithridate Karaoke Club, a 16-piece capsule that captures the euphoria of song, movement and shared experience. Rooted in the brand’s cross-cultural identity, the collection celebrates the communal joy of karaoke famed for the spontaneous act of self-expression found across both Chinese and British culture.
Mithridate Karaoke Club
Creative Director Daniel Fletcher drew inspiration from the outdoor karaoke booths beneath the Mithridate studio in Guangzhou that created an ever-present soundtrack rooted into the heat of the collection. Designed for performance and pleasure, each piece invites wearers to step into the spotlight, whether on stage, in a booth, or simply during their everyday.
The capsule channels British tailoring codes – think stripes, wool outerwear, retro-fit T-shirts, and rugby polos – reimagined with an international sensibility. Signature striped scarves and boardroom shirting evolve into pieces that blur the line of aesthetics between stage-wear and streetwear, menswear and womenswear, performer and audience.
Mithridate Karaoke Club
Mithridate Karaoke Club
Shot across London, the Mithridate Karaoke Club campaign brings together a cast of karaoke-goers in immersive booth scenes, capturing the city’s creative pulse.
by Imogen Clark
Discover the capsule, here