MIU Miu has launched Miutine, a new fragrance this month, and it captures the fun, youthful, and unconventional essence of the Miu Miu woman.
Bottled in a toffee-toned matelassé flacon with a sequin-inspired cap, Miutine is a modern take on a classic chypre. Expect bright citrus and floral notes, set against earthy patchouli and oakmoss, with a twist of wild strawberry and brown sugar.
“The composition invites self-affirmation and confidence, creating a perfume for oneself away from any gaze. This colourful and modern composition captures the essence of the Miu Miu girl,” said Dominique Ropion, the brand’s Master Perfumer.
Miutine Perfume
The campaign, directed by Hailey Benton Gates, stars British actor Emma Corrin and explores the definition of the word “Miutine.” “Irreverence is a tricky thing to capture…it is a quality, an attitude that is omnipresent at Miu Miu. I felt the best way to capture this irreverent spirit was to make sure the camera was moving irreverently too,” said Benton Gates.
Corrin, who is the face of the fragrance, said: “The scent represents all the aspects that I treasure and respect the most in myself and others; rebellion, expression, originality. It’s one for the free spirits.”
by Felicity Carter
Miutine is priced at £72 for 30ml, £102 for 50ml and £140 for 90ml. It will be available from Selfridges, The Perfume Store, Boots and Look Fantastic.