DOODLING Fendi Roma, London artist, Sam Cox (better known as Mr Doodle), takes over the rooftop with his street art style.
After the artistic roof-takeovers by Pokras Lampas, the six artists of The Ring of The Futur, and the Roman collective GraFFiti, F is for Fendi reaffirms its unique bond with graffiti art through a new performance by Mr Doodle. The 25-year-old is known for his unique style of drawing. He doodles walls, rooms, furniture, vehicles, buildings and anything he can get his hands on, telling Fendi, “I used to go out at 4.30 in the morning and draw on different bits of scraps and stuff people would throw away.” He has certainly come a long way since then – now doodling the beautiful Fendi headquarters in Rome.
Artist Sam Cox (Mr Doodle) with Fendi tailor, Caterina
Mr Doodle spent two days drawing on giant mirrored letters spelling out Fendi, Roma and the double F logo. He worked character by character and connected the drawings together to give life to the pattern in black and yellow tones.
Mr Doodle in front of Fendi headquarters
The video highlights Mr Doodle’s authentic and witty personality, unveiling his practice, the OCD – Obsessive Compulsive Drawing, in a thoroughly Fendi way. Sam starts doodling on a mirrored desk, but, unable to stop drawing, covers not only the Fendi Rooftop, but the whole Palazzo Della Civiltà Italiana. Dynamic frames show a parallelism between Sam doodling and Caterina, a young tailor of the Fendi atelier, stitching on Mr. Doodle’s jumpsuit.
Mr Doodle and Caterina standing with a giant mirrored letter
Graffiti art meets the heritage of Fendi in an exciting way – after all, F is for Fendi and for fun.
by Alicia Pountney