Naomi Campbell stars in Fendi’s SS23 Peekaboo campaign

FENDI treats us to a brand-new campaign featuring the iconic Naomi Campbell, celebrating their Peekaboo bag for spring-summer 2023.

Returning as the face of the renowned Peekaboo collection, Naomi is shot in a cinematic showcase by British photographer David Sims. Promoting a divine case of bold feminine energy, a real sense of independence, ambition and strength boasts through the images, allowing the Peekaboo to be that representation for women across the world.

The Peekaboo made its first appearance back in 2009, designed by Silvia Venturini Fendi, for the spring-summer catwalk by Karl Lagerfeld. The accessory successfully completed its job in complimenting such a memorable ready-to-wear collection – and to this day, remains as the perfect go-to item for any occasion.

Fendi Peekaboo SS23 Campaign with Naomi Campbell @ David Sims“There was an invasion of bags on the catwalk everywhere at the time, so I really wanted to create a bag that only a real leather goods maker like Fendi could possibly make, it was the moment to set things straight with a new classic. I wanted to evoke the beauty of a vintage bag with a lock, but for the first time make it about the movement of the bag.” – Silvia Venturini Fendi

The ‘unlocked bag’ has many different sides and personalities, possessing the opportunity for the wearer to choose how and in which way they shall carry it, furthering that option of self-expression. Clean and minimal, geometric, and curvilinear all at once, the Peekaboo is a bag filled with both beauty and playful functionality at its core.

“The Peekaboo wearer is a multifaceted person. They have hidden talents, they choose what they reveal about themselves, and when.” – Silvia Venturini Fendi

by Alicia Tomkinson