Omega collaborates with brand ambassador Kaia Gerber for De Ville Trésor watches

INSPIRED by the elegant beauty of Kaia Gerber, Swiss luxury watch brand Omega collaborated with the model herself to design bands for the label’s De Ville Trésor collection. Gerber follows in the mother’s footsteps with this collaboration, supermodel Cindy Crawford became a brand ambassador to design the Constellation Collection in 1995. More than 20 years later, Omega proves that an effortless approach to style seems to run in the family.

Model Kaia Gerber’s youthful style inspired the collaboration

The new bands highlight Gerber’s youthful yet classic sense of style, her minimalist take on fashion can be seen from her various off-duty looks, she says, “My everyday go-to look is jeans, t-shirt and sneakers.” Yet, Kaia Gerber also knows how to create an elevated sense of refinement, photographed in a tailored beige blazer, she showcases how the watches can be worn for any occasion.

The variety of the designs means the watches are fit for any occasion

The Trésor collection offers both modern and traditional statement watches

Mirroring Gerber’s timelessly beautiful looks and modern simplicity, two of the bands come blue and grey camouflage designs while the others feature more traditional red and black leather straps with gold and silver frames. All Trésor models feature sparkling diamond paving around the watch face, given a finishing touch with a flower design on the crown in red ceramic detailing.

by Mirabella Shahidullah