LAUDED AS leaders of the hair industry, it comes as no surprise that OUAI has just unveiled another pioneering product for when it comes to protecting your strands.
The Anti-Frizz Crème’s (£22) lightweight and moisturising formula is certain to control flyaways and combat the frizz brought on by midday humidity thanks to its plant-based polymer base.
Founded by celebrity stylist Jen Atkins, OUAI has gained a sparkling reputation for its plethora of cult-classic hair products. Embracing individuality and customer needs, the brand innovates haircare through its clean ingredients and formulas.
OUAI Anti-Frizz
Colour-safe, keratin-safe, cruelty-free and sustainably made, the latest OUAI addition encapsulates everything one would want from a hair product. Having undergone rigorous trials and testing, 97% of 103 participants agreed that the Anti-Frizz Crème left their hair feeling soft. Similarly, 90% noticed a significant reduction in frizziness.
To be used after shampoo and conditioner, the product can be scrunched into damp hair and then left to naturally dry for an entirely nourishing routine. For those who like to style their hair with heat, don’t fret. The product provides heat protection of up to 450℉/ 232°C to help ward off split ends and keep hair looking shiny and healthy.
Formulated with squalene – derived from olives, up-cycled jackfruit and beetroot, the Anti-Frizz Crème is a godsend for anyone with hair prone to frizziness. With spring and summer just around the corner, this product is certain to be a haircare must-have.
by Sophie Richardson
A 177ml bottle of Anti-Frizz Crème retails for $28/£22 and is now available to buy here.