TOMMY Hilfiger reveals a modern twist on classic American style with Patrick Schwarzenegger and Abby Champion revealed as the new faces of its AW24 campaign.
Set against the dynamic backdrop of New York City, the campaign captures the essence of the newly engaged Hollywood couple’s irresistible rapport and the spirit of American optimism.
Tommy Hilfiger AW24
Photographed by Alasdair McLellan, the campaign features Schwarzenegger and Champion in a series of intimate portraits, showcasing contemporary interpretations of timeless transitional pieces.
The collection channels the vibrant energy of New York, combining heritage elements with a modern twist—think sharply tailored chinos, sophisticated cable-knits, and reimagined polos. Key pieces include a modernised camel wool coat, an oversized plaid puffer, and varsity-inspired bombers.
Tommy Hilfiger AW24
Tommy Hilfiger himself acclaims the couple as a new generation’s power duo, whose deep connection and complementary energy embody the brand’s values. “Their spirit of optimism has always fueled our brand,” Hilfiger remarked. “This campaign felt like an authentic reflection of our relationship,” added Schwarzenegger, with Champion echoing, “Each piece had a familiar and reassuring feeling, enhanced with elevated fabrics and contemporary style.”
Tommy Hilfiger AW24
Tommy Hilfiger AW24
The Fall 2024 collection ushers in a new era of classic prep, celebrating understated elegance and the timeless appeal of Tommy Hilfiger’s iconic designs.
by Alia Campos