AS PRADA introduces their Spring/Summer 2023 campaign, a film by Nicolas Winding Refn (NWR) titled Touch of Crude is unveiled, encapsulating Prada characters, Prada stories, and Prada lives.
Situating both men’s and women’s collections by Miuccia Prada and Raf Simons into a continuum of endless reflections, countless stories of humanity and reality are unravelled through themes of emotional complexity, parallels and paradoxes mirroring alternate perspectives.
Prada: Touch of Crude by NWR Film
The SS23 women’s show kick-started a collaboration between Prada and renowned film director Nicolas Winding Refn, introducing a new immersive chapter in the brand’s story as the classic runway show has transformed into a performative space.
Prada SS23 Campaign with Guinevere van Seenus
Born of this exchange is an exclusive feature film that takes a deep dive into the lives of women and the scope of fluid modern femininity is investigated through a narrative where “a woman moves into a new house she is visited by a mysterious entity, a Black Box, which upon peering through its peephole unlocks multiple universes, each viewed from different woman’s perspective.”
Prada SS23 Campaign with Hunter Schafer
Debuting at the Lyon Lumière Film Festival in October 2022 as well as premiering at the Geneva International Film Festival and the Stockholm Film Festival in November, Touch of Crude now makes its debut at the Fondazione Prada’s Cinema in Milan on 11-12 January 2023 – as well as globally through the brand’s social media channels.
Prada SS23 Campaign with Letitia Wright
An enthralling combination of fashion photography and cinematography is explored as the beginning of new creative ideologies become the future for the Italian House. The campaign, photographed by David Sims, is inspired by the aesthetic of classic Hollywood and European movies as we see glimpses of an untold narrative unravel between different views from different lives.
Prada SS23 Campaign with Vincent Cassel
Playing off a multifaceted nature that comes with so many different personalities in one scenario, a great complexity is created, introducing a simplicity and directness into the Prada sphere.
by Alicia Tomkinson