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Preppy Aesthetics Meet ‘90s Americana in Tommy Hilfiger’s Holiday 2025 Campaign  


BUILDING on a legacy of reimagining tradition, Tommy Hilfiger’s Holiday 2025 campaign features ambassador JISOO, who steps into the shots wearing elevated, winter-themed looks, creating cosy, feminine, and quietly confident styles, complete with holiday sparkle.

Tommy Hilfiger 2025 Holiday Campaign

“Holidays in the Hilfiger household were filled with the bustling excitement of nine kids, lots of guests and endless games,” said Tommy Hilfiger. “This campaign captures that same feeling. It’s about celebrating with heart and bringing your own style and personality to every moment. And it wouldn’t be the holidays without a much-loved member of the Tommy family dropping in — JISOO brings iconic pop culture energy to the moment, with a festive sparkle.”

The Collection reimagines classics from heritage Americana, layering unexpected newness into traditional end-of-year preppy wear. Plush textures elevate rugby shirts, varsity jackets, and pleated chinos, while rich wool coats, blown-up houndstooth knits, and tweed ensembles bring campus chic.

Tommy Hilfiger 2025 Holiday Campaign

Tommy Hilfiger 2025 Holiday Campaign

The Tommy Crest becomes a seasonal signifier across sweaters, beanies, and scarves, while “Tommy’s Cable Knit Shop” serves up wish-list wonder in the form of giftbox-ready knits in plum, mustard, emerald, and iconic red, white and blue. Occasion pieces balance timeless elegance with all-new glitz, from velvet tuxedo jackets and pleated midi-skirts to gold-button lady jackets and sequin-beaded accessories.

by Chidozie Obasi

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