CONTINUING its partnership with PUMA, Noah has just announced the next drop between the two renowned brands. Looking to reinvent stereotypical athleisure wear, the affluent names now look to the off-duty athlete for inspiration.
Puma x Noah
Lensed by Collier Schorr, the new campaign accentuates the themes of the new collection. Capturing models lounging across locker rooms and gymnasiums, the latest pieces offer comfortable versatility.
Reinterpreting footwear, accessories and apparel, the collection sees the rebirth of archival graphics and sports aesthetics. Demonstrated by six-pocket dungarees – made from cotton twill – and nylon-shell, sherpa-lined coach jackets, the clothes are relaxed and loose for ease and adaptability.
Puma x Noah
Similarly, footwear has been advanced with the PUMA Arizona. Crafted with a supple cashmere-suede upper and a leather Formstrip, the shoes are built for endurance and longevity. Meanwhile, the collection also features a retro-inspired wrestling boot. Rendered in neutral tones of grey and white, the boots are fitted with leather overlays on the upper, alongside gold PUMA lettering on the collar.
Puma x Noah
For accessories, the two brands have joined forces for a merino wool cycling cap and duffle bag. Tying the collection together with elevated design and eye-catching details, the off-duty style has never looked so good.
by Sophie Richardson
The latest from PUMA x Noah is available exclusively from noahny.com and Noah stores starting on February 15, and at selected retailers worldwide starting February 17.