FOLLOWING the launch of Maison Vivier, the Festive Campaign continues to champion the Roger Vivier’s new Parisian home through a story imagined in two chapters: Holiday and New Year.
The campaign, imagined by Creative Director Gherardo Felloni, unfolds around a delicate miniature of the Maison spearheaded by Nicolas Pierre, a contemporary French artist renowned for replicating Paris’ urban architecture into miniature forms. His work for Roger Vivier transformed the Maison into a dreamlike stage, both intimate and timeless.
Roger Vivier Festive 2025 Campaign
The Holiday chapter, released mid-November, embraces the enchantment of the season: a dreamlike nocturne where Maison Vivier becomes the setting for sparkling creations and the magic of an ideal gift. A sense of warmth and wonder permeates every image, evoking the glow of a Parisian winter night.
This chapter celebrates the Maison’s iconic Efflorescence bags and pumps, their luminous crystal buckles, and intricate detailing, capturing the festive spirit. A highlight of the line, a black satin stiletto that reveals crystal embellishments placed delicately at the back. Complementing it, evening clutches embroidered with over twenty metres of satin ribbon bloom into a lush three-dimensional rose garden, celebrating Roger Vivier’s craftsmanship.
Roger Vivier Festive 2025 Campaign
Roger Vivier Festive 2025 Campaign
The New Year chapter, released at the end of December, evokes brightness and renewal. As dawn breaks, the miniature Maison transforms, with daylight bringing a new energy: crisp, luminous, celebratory. Metallic tones and vibrant hues signal the arrival of a new chapter, one of lightness, Parisian elegance, and fresh beginnings. Here, the iconic Pilgrim buckle takes centre stage in a variety of colours and sizes, adorning belts, clutches, and Mary-Jane ballerinas with timeless refinement.
by Chidozie Obasi