AS summertime evenings reach their most fun, Tommy Hilfiger, Fall/ Winter 2026 campaign turns The Mark Hotel into the backdrop for rooftop sunsets, downtown escapes and easy moments shared with friends.
In partnership with Dutch tastemaker Yasmin Wijnaldum and a new cast shaping is shaping today’s style conversation, fashion enthusiast, Romeo Beckham moves through some of New York’s most recognisable settings, where denim feels like the natural choice for every moment.
Tommy Hilfiger Always Denim Campaign
The collection celebrates denim’s versatility through a wide range of washes, fits and silhouettes designed for every occasion. Beckham wears the relaxed 90s inspired Theo baggy jean with a cable knit sweater before changing into the classic straight leg Dover jean with a tucked in shirt, showing how a great pair of jeans can shift with the moment. Wijnaldum highlights the womenswear offering in the high rise Sarah jean and the low rise Daisy silhouette, each bringing a different balance of shape and ease.
Tommy Hilfiger Always Denim Campaign
Tommy Hilfiger Always Denim Campaign
For Hilfiger, denim has long been tied to self expression and cultural memory. From the brand’s early 1980s collections to the launch of Tommy jeans 1996, and through figures like Aaliyah, Lucky Blue Smith and Hailey Bieber, the label has continued to rework its classics for new generations. Always Denim carries that story forward, keeping the brand’s most familiar fabric feeling fresh.
by Ellis Dowle