THE NEWLY married, mum-to-be and it-girl model, Sofia Richie Grainge, can add yet another title to her list as Tommy Hilfiger announces Sofia as their Womenswear Ambassador for the next two-years.
If you don’t know her from her time on the runways, you know her from 2023’s celebrity wedding of the year to Elliot Grainge, which encapsulated her contemporary and effortlessly ‘clean girl’ aesthetic.
Sofia is a style icon to all who love refined, elegant sophistication – which makes partnering with Tommy Hilfiger the natural next step for the model.
Sofia Richie
Sofia’s role in the collaboration will be highly immersive, featuring in a series of trans-seasonal storytelling, campaigns, and collaborations, as well as curating the Tommy Hilfiger Summer 2024 collection.
On the partnership, the model said: “Tommy is the godfather of Classic American Cool. His designs are the perfect canvas for playing with effortless style and building a wardrobe of timeless pieces. I’m excited to co-create over the next years with someone who shares my passion for self-expression, enduring style and originality.”
In future seasons, Richie Grainge will appear as the face of the Tommy Hilfiger in the brand’s Summer and Holiday 2024 campaigns and design collaborative collections with Mr. Hilfiger launching in Spring 2025.
“Sofia is one of those icons who is reshaping what it means to influence fashion today,” said Tommy Hilfiger. “She has an indescribable quality of inspiring connection and showcases flawless style with confidence and authenticity. I am delighted Sofia will bring her effortlessly cool style to our womenswear collection from summer into 2025.”
Combining Richie Grainge’s elevated style with Tommy Hilfiger’s classicism can only create a gorgeous result, and with the brand’s previous ambassadors including the likes of Zendaya and Gigi Hadid, Sofia is the perfect fit.
by Madeleine Ringer