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Sportmax launches Pre-Fall 2023 collection


TITLED The Classism, the pre-fall 2023 by Sportmax is a celebration of minimalism and timelessness, presented in a perfect blend of utilitarian and intimate aesthetics that come together to create a fresh and easy core wardrobe.

Through the revision of the essentials such as the trench, the bold-shouldered masculine blazer, the bow-collared button-down, and pleated trousers, the new collection unravels a subtle twist that makes the pieces hyper-contemporary.

Through an exploration of the interplay of contrasting feminine elements, Sportmax unveils a fusion of eveningwear with elements of evolving glamour, incorporating aspects of irony and kitsch. Take a look at the two-button jacket paired with a sharp yet sensual mini-wrap skirt and a knee-length dress adorned with a lace-edged slit adding a touch of elegance to the look.

Accessories in the collection range from high-heeled moccasins with a large square buckle to à la garçonne flats, completing the look with a touch of class.

by Zlata Kryudor

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