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Stella McCartney Launches Sports-filled Campaign to Celebrate Milano-Cortina Olympic Games 


AS THE world turns its attention to Milano–Cortina, the 2026 Winter Olympic Games shine a light on a modern alpine culture, where performance, style and responsibility coexist. Inspired by this spirit, Stella McCartney introduces an equine-inspired après-ski capsule, designed for life beyond the slopes – moments of warmth, ease, and connection after a day spent in the mountains.

The collection reimagines alpine dressing through a nostalgic lens, striking a balance between comfort and elegance.  A considered ski-drobe that transitions seamlessly from piste to chalet, crafted from soft, 100% responsibly sourced wool and vegan leather alternatives.

Stella McCartney for Milano-Cortina Olympic Games 

Stella McCartney for Milano-Cortina Olympic Games 

The capsule features chunky Fairisle knits, cosy scarves and beanies, alongside fleece-lined snow boots, logo bags, Falabella totes and bucket hats. Knitwear and Stella McCartney are synonymous; whether it’s a classic turtleneck silhouette, a layerable fine knit chunky, vibrant jumper or a fluffy Falabella – every handmade piece is sure to remain a staple in your wardrobe for decades to come.

Stella McCartney for Milano-Cortina Olympic Games 

Stella McCartney’s responsibly sourced wool is always RWS- or RAS-certified, meaning it is fully traceable and has been produced to the highest ethical, environmental, and social standards.

by Chidozie Obasi

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