For SS25, Miuccia Prada and Raf Simons turned to a ‘poised dynamism’ to sell a perfectly good slew of essentials, streamlining things for the modern man while balancing a polarised tension.
THE PRECISION w...
ALL brands want to make their audience think differently about fashion upon seeing their respective shows, but no other brand makes you think the way that Prada does. Season after season, the Miuccia Prada and...
CONSIDERED one of the coolest shows on the calendar, Prada is known for its ability to transform the banal into something far from ordinary. And this season’s runway show was no exception.
Combining nature...
IT'S EASY to forget the 110-year history of Prada when the brand is so focused on the now. It's steeped in history and craftsmanship but Miuccia Prada and Raf Simons have hesitated to blast what came before, b...
WHAT Miuccia Prada and Raf Simons promise us every season is an exploration of form - a set of clothes that offer their answer to the question that they have posed. For Prada's spring-summer 2024 menswear coll...
ADDING another layer to how we can experience fashion, Prada has opened Prada Caffè at London's behemoth department store Harrods from 31 March 2023 to 7 January 2024.
Offering customers and passersby an opp...
EXPLORING alternate ways of observation for autumn-winter 2023, Miuccia Prada's Miu Miu returned to close Paris Fashion Week another season.
It's hard to start with a point of view for this series, as there ...
MIU MIU answers the difficult question, ‘what is the function of fashion?’ as they share their spring/summer 2023 campaign and ready-to-wear collection with a roster of familiar faces and contrasting personalit...
A SUBTLE exploration of our innermost thoughts, Miu Miu’s holiday campaign presents an internally voyeuristic vision, which exemplifies the intricate and complex visual dialogue we have come to expect from Miuc...
ONESIES are the new black if Miuccia and Raf have anything to say about it. Presented at the craft paper-covered Fondazione Prada, the duo unveiled a collection playing upon a sequence of differing “acts of rea...
THE PLAYFUL partnership between the Nathalie Djurberg and Hans Berg furthers Miu Miu’s commitment to enabling artists as jewellers, whilst pushing the boundaries of contemporary jewellery design in a way which ...
MIUCCIA Prada and Raf Simons mean business this season. Well, mostly. For Prada’s spring-summer 2023, the design duo embarked on creating formulated clothing that juxtaposed elements relying more on the context...
AS Miuccia Prada pursues her rediscovery of the Miu Miu image, a new day- and evening-wear collection is unveiled. Featuring a range of crop tops, miniskirts and halter necks, the collection aims to represent r...
PAINTING his first trainer at the age of 14 as a gift for his father, Cassius Hirst, better known as Cass, has gained a cult following ever since his first shoe transformation and is now collaborating on a caps...
WHEN a collection leaves you saying, "I want it all", you know something is being done right. And as much as you cherish this rare moment of awe, what follows is a restrained rationality. Do I really love all o...
MIUCCIA Prada and Raf Simons defined the work of fashion as ‘the process of defining the meaning of beauty, for today’. Their partnership at Prada has set a new tone within the industry as simplicity, tradition...
NOTHING is ever as it seems, especially for Miuccia Prada and Raf Simons. Looking beyond the four walls that they live and work in, the design duo has explored and discovered how to interrupt reality – just as ...
USHERING in a new Miu Miu woman, the SS22 collection by Miuccia Prada reshuffled the foundations of everyday dress to create new appreciations of womenswear, free from the restrictions it so often is confined t...
THE WORD seduction has a multitude of meanings. From persuasion with the intention of leading astray, to false promises and the inevitable sexual connotations, the term goes beyond the verbal and into physical....
NAT Tong is the owner of @prada.archive, a feed of Prada imagery and pieces from 1990 to today. “It was quite an innocent beginning. I didn’t start with the knowledge or intention to make a big page with a larg...
BRAVE HEARTS build new paths for the Miu Miu autumn winter 2021 collection. Like many other designers, Miuccia Prada used this undulant year as an opportunity to build a visual masterpiece, adding film-making t...