For SS25, Miuccia Prada and Raf Simons turned to a ‘poised dynamism’ to sell a perfectly good slew of essentials, streamlining things for the modern man while balancing a polarised tension.
THE PRECISION w...
CONSIDERED one of the coolest shows on the calendar, Prada is known for its ability to transform the banal into something far from ordinary. And this season’s runway show was no exception.
Combining nature...
IT'S EASY to forget the 110-year history of Prada when the brand is so focused on the now. It's steeped in history and craftsmanship but Miuccia Prada and Raf Simons have hesitated to blast what came before, b...
Prada Mode, a social club providing its members with exclusive cultural, artistic and dining experiences, heads to South Korea for its next instalment. Plural and Parallel, the 10th iteration of the event, wil...
WHAT Miuccia Prada and Raf Simons promise us every season is an exploration of form - a set of clothes that offer their answer to the question that they have posed. For Prada's spring-summer 2024 menswear coll...
ADIDAS and Prada have unveiled their first-ever joint football boot collection, Adidas Football for Prada. This collection is a stylish ode to the harmonious union of fashion and sport, featuring legendary Adi...
OUR SELECTION of our favourite recent perfume launches include roses of all kinds, big brand blockbusters and more niche offerings – as well as reimagined classics – alongside some compelling olfactory debuts.
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ADDING another layer to how we can experience fashion, Prada has opened Prada Caffè at London's behemoth department store Harrods from 31 March 2023 to 7 January 2024.
Offering customers and passersby an opp...
MIU MIU answers the difficult question, ‘what is the function of fashion?’ as they share their spring/summer 2023 campaign and ready-to-wear collection with a roster of familiar faces and contrasting personalit...
AS PRADA introduces their Spring/Summer 2023 campaign, a film by Nicolas Winding Refn (NWR) titled Touch of Crude is unveiled, encapsulating Prada characters, Prada stories, and Prada lives.
Situating both m...
ONESIES are the new black if Miuccia and Raf have anything to say about it. Presented at the craft paper-covered Fondazione Prada, the duo unveiled a collection playing upon a sequence of differing “acts of rea...
GUGA Filho knows his stuff. The effervescent, suave and immaculately attired head of the personal shopping team welcomes me to Bicester Village.
Bicester Village is a part of the Bicester Collection which in...
MIUCCIA Prada and Raf Simons mean business this season. Well, mostly. For Prada’s spring-summer 2023, the design duo embarked on creating formulated clothing that juxtaposed elements relying more on the context...
PAINTING his first trainer at the age of 14 as a gift for his father, Cassius Hirst, better known as Cass, has gained a cult following ever since his first shoe transformation and is now collaborating on a caps...
MIUCCIA Prada and Raf Simons defined the work of fashion as ‘the process of defining the meaning of beauty, for today’. Their partnership at Prada has set a new tone within the industry as simplicity, tradition...
PUT away your track pants and hoodie and grab your party dress, lots of designers skipped minimalism in favour of sequins, sparkle and excitement for AW21.
A positive feeling towards getting back into the pa...
“LOOK Deep into nature, and then you will understand everything better,” Albert Einstein.
Wandering into the depths of the rhododendrons and azaleas, I wonder what I am doing here. I wonder why I am here?
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NAT Tong is the owner of @prada.archive, a feed of Prada imagery and pieces from 1990 to today. “It was quite an innocent beginning. I didn’t start with the knowledge or intention to make a big page with a larg...
AFTER being postponed for two months due to the pandemic, the hotly-anticipated 93rd Academy Awards took place yesterday evening in a historic night of red carpet glamour. From Maria Bakalova in layers of Louis...
IF YOU, like me, have read intro-upon-intro and multiple iterations of how the pandemic has taken its toll on the traditional fashion schedule as we all once knew it, then you will have become well accustomed t...
THE LONG awaited 63rd Grammy Awards took place last night in all its glory, despite continued coronavirus restrictions, and their previous postponement. Much of the ceremony took place virtually, but a host of ...