SHAKING it up with a new campaign, luxury spirit brand Belvedere goes Western with three-minute long campaign starring Grammy-award winning artist Future and Academy Award winner Taika Waititi.
Cruising along dusty roads at sunset, the American rapper is seen with the new Belvedere 10, before going head-to-head with co-star and director Waititi, who unlock the bottle after an intricate handshake.
Speaking on his second video now for the brand, Waititi explained: “There is a fine line that allows humor and rebelliousness to exist within luxury. This campaign embodies a rare moment where this intersection meets. There is no doubt Belvedere is one of the coolest alcohol brands in the world.”
The new addition to the brand, retailing at £185, is encased in a brutalist style bottle that pays homage to the 10-step process of creating this vodka. The white hues mirror the liquid’s purity whilst the diamond-like chiseling pays homage to the Diamond Rye used to make it.
by Imogen Clark