HOTLY tipped as the next evolution in Audi’s sports line-up, the Concept C is the clearest signal yet of how the brand sees the future of performance. The two-seat, all-electric sports car showcases a slick new minimal design language, or as Audi puts it, the new car “demonstrates radical simplicity.”
Audi Concept C
Hosted in London among the brand’s ambassadors, from a live performance by Jamie Cullum to appearances by Professor Green and others, the Concept C’s debut marked the first time the design had been shown in the UK. With its retractable hardtop and pared-back, tactile cabin, it strips away the excesses while still nodding to Audi’s heritage thanks to the reimagined vertical front frame.
Audi Concept C
Chief Creative Officer Massimo Frascella described the philosophy behind it the look, “Radical simplicity is at the heart of our approach. We achieve clarity by reducing everything to the essential.” For Frascella, who joined Audi last year, the Concept C represents a focus on minimal design; positioned between the retired TT and R8, it marks the next step in the brand’s sports lineage and offers an early look at the production model that’s expected in 2027.
by Felicity Carter
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