The NICI puts the wow in Bournemouth

SET HIGHT on Bournemouth’s West Cliff, overlooking the English Channel and Dorset’s coastline, The NICI is causing quite a stir in this once-upon-a-time zimmer-friendly seaside town.

Bringing the vibrant spirit of Miami Beach to Bournemouth, this swanky hotel leads onto the iconic zig-zag path that meanders down one of Britain’s biggest beaches, offering an unparalleled seaside experience.

Bournemouth has long been celebrated for its picturesque beachscapes, charming ambiance, and its buzzy cultural scene, including the world-famous Russell-Cotes art gallery and museum.

Interior of NICI

Interior of NICI

Guests are dazzled by an atmosphere of indulgence upon stepping into the NICI. This hotel boasts 88 rooms, each designed to exude style and comfort, with textured fabrics featuring designs of palms in shades of foliage, and the spacious marble bathrooms are lined with Malin + Goetz amenities.

Many rooms offer a sea vista, while the dog-friendly garden suites make the perfect summer sanctuary, complete with a private hot tub, loungers and room- service-ready table and chairs.

The recently installed 30-meter heated pool is flanked by neatly lined up squishy loungers with stripy upholstered headrests, evoking a sense of timeless glamour within the manicured grounds.

Outside pool at the NICI

Dog friendly

For those seeking respite from the sunshine, the NICI boasts extensive indoor facilities. The luxurious spa has eight treatment rooms, where guests can embark on a journey of rejuvenation and relaxation, after which they can swim in the 18-meter steamy indoor pool.

For families there’s an impressive fully equipped kids’ playroom, while fitness fans can enjoy the state-of-the-art gym. The hotel even caters for film-buffs with a cinema room offering freshly popped complimentary popcorn.

Spa at the NICI

Spa at the NICI

The NICI’s culinary offering is helmed by Dominic South (formerly of London’s Langham and Corinthia hotels). The Boujee Bar and South Beach Restaurant are set against the backdrop of the gardens with lashings of light streaming in. It is set up for any-time-of-day dining (great for small children), offering a broad wholesome menu.

The best spot at the NICI for a drink is on the spacious terrace, which has become a magnet for the dolled-up locals, especially in the evenings.

Exterior of the NICI

This summer, the eagerly anticipated restaurant Old Harry’s Rocks will make its debut in the grounds of the hotel overlooking the sea. The indoor and al-fresco poolside space will have a laid-back vibe, while the menu will feature sushi and sharing plates. It is poised to become the quintessential hotspot for summer nights by the Bournemouth seaside. Book your table now and you won’t be disappointed.

By Amanda Bernstein

THE NICI, W Hill Road, Bournemouth BH2 5EJ
Rates from £175 per room per night
All overnight guests enjoy access to the full facilities – including the luxury spa and 30m heated outdoor pool