TIFFANY & CO. has named Natalie Portman as its newest Global House Ambassador, unveiling a cinematic campaign that marks a new era of storytelling for the jeweller’s.
Shot on 70mm film by cinematographer Hoyte van Hoytema and directed by Oscar-nominated duo Mona Fastvold and Brady Corbet of Magna Studios, the campaign spans five facets of love, each tied to a signature Tiffany & Co. collection. Central to the film is the HardWear by Tiffany collection, built around the themes of resilience and inner strength.
Natalie Portman for Tiffany & Co.
Portman plays herself for the first time in a luxury campaign, delivering an intimate voiceover in the form of a letter to her daughter, reflecting on vulnerability, self-worth, and the passing of wisdom between generations. An original arrangement of Moon River runs beneath it, connecting the House’s heritage to its present-day vision.
Natalie Portman for Tiffany & Co.
“Inner strength isn’t found. You build it, piece by piece,” Portman says in the film. The campaign debuted at the 98th Academy Awards and is now live across Tiffany & Co.’s global channels.
by Catherine Rowe-Kosary