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Timeless and laid-back: G. Label’s latest drop


FOR anyone building a wardrobe with longevity in mind, G. Label by goop continues to be a go-to, and its latest drop offers timeless essentials that you’ll want to wear all the time, all year and into next. 

G. Label

Each piece is made in Italy, with a focus on quality and craftsmanship, and the colour palette is equally as classic with whites, black, cherry red and a delicate pink. As for styles, think crisp poplin shirts, drapey midi skirts, and structured dresses that feel relaxed but refined. The fabrics, made up of soft cottons, smooth twills, and breathable blends, have been chosen for comfort and lasting nature. These are pieces made to be worn again and again.

There’s a laid-back ease to it all, that signature Cali cool infused with Gwyneth’s touch with silhouettes that are familiar but updated, giving wardrobe staples a fresh, polished feel without trying hard.

G. Label

G. Label

G. Label

Of course, G. Label is part of the broader goop universe, which has grown from a weekly newsletter started by Gwyneth Paltrow back in 2008 into a fully blown lifestyle empire. There’s goop Beauty (clean skincare and body essentials), goop Wellness (supplements and wellness), and a curated mix of content and experiences that touch everything from food to fashion and health to cater to the needs of the Goop gal.

by Felicity Carter

See more on goop.com.

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