THE ITALIAN luxury label was bestowed with the honour at the CNMI Sustainable Fashion Awards, currently in its 4th year running. Representing the successful culmination of environmental efforts made by the Camera Nazionale della Moda Italiana (National Chamber for Italian Fashion) and the UN Alliance for Sustainable Fashion, the ceremony was a roaring success.
A riveting balletic performance of Ravel’s Bolero, a red carpet heaving with a constellation of ecologically conscious creatives, and a heartfelt speech delivered by Anna Wintour honouring the legacy of the late, great Giorgio Armani were ranked among the night’s defining moments.
CNMI Sustainable Fashion Awards: Iman and Matteo Tamburini
Beneath the decadent neoclassical ceiling of the Teatro alla Scala, iconic supermodel Iman took to the stage to present Tod’s Creative Director, Matteo Tamburini, with the coveted Craft and Artisanship Award. The award is a recognition reserved for those who have showcased a remarkable commitment to promoting Italy’s rich artisanal output, whilst also pushing the envelope for embracing more circular measures in the manufacturing of their designs, a feat accomplished by Tod’s through its Product Digital Passport tool.
Founded in 1920 by Italian cobbler Filippo Della Valle, Tod’s has adopted a forward-facing ethos with its Passport project. Available as an app, it hones in on the house’s hero products, namely the Di Bag and the classic Gommino car shoes.
Interestingly, it harnesses Aura Blockchain technology and an NFC tag to digitally assess the sustainable merits of each product. Simply hold a smartphone close to each leather good and a specialised webpage appears, offering consumers a comprehensive account of its production chain, materials used, and compliance standards met.
“The Tod’s Passport project represents a true revolution in the luxury sector, combining innovation and sustainability into one exceptional product,” said Tamburini upon receiving the award, “It’s our way of looking to the future while never forgetting the roots of our tradition.”
by Ella O’Gorman