EXTENDING his focus beyond the football field to fashion, NFL star Travis Kelce‘s latest signing is with none other than Tommy Hilfiger.
Stepping into the role of global brand ambassador for the American apparel label, the three-time Super Bowl champion is set to collaborate on a series of campaigns and a special menswear design collaboration. Releasing Spring next year, the star will add a ‘current’ and ‘preppy’ flair to bestselling garments and accessories, otherwise known as ‘Tommy icons’.
Tommy Hilfiger and Travis Kelce
Aside from taking fans by storm with his viral engagement to Taylor Swift, the professional athlete’s off-duty, personality-led sense of style has made a definite touchdown in the fashion world — and Tommy Hilfiger has taken note.
“He is at the forefront of a new generation of athletes expressing themselves through style, with a down-to-earth quality that people immediately connect with,” says Hilfiger. “I’m excited to see how he brings his fearless, fun-loving and bold take on Prep Made Current to fans around the world.”
The appointment of Kelce as a creative collaborator builds on the brand’s 40-year-long history of aligning with significant cultural events and personalities. Gigi Hadid, Lewis Hamilton and Zendaya have all designed exclusive capsule collections with the lifestyle label, and now Kelce will keep up the tradition with his own unique take.
“I’ve long admired Tommy Hilfiger as an iconic American brand,” he reflects, “Ever since high school, when I used to ask my mom to buy Sailing Gear jackets, I’ve been drawn towards the brand’s confident style. Getting to work with Tommy and put my own twist on timeless pieces is a dream come true.”
Kicking off this Autumn, Kelce will front Tommy Hilfiger’s seasonal campaign. The sought-after partnership will then carry into 2027, with his co-designed clothing and accessories collection hitting the shelves the following Spring.
Then, the Kansas City Chiefs tight end, podcaster and husband-to-be can confidently add designer to his growing list of accomplishments.
by Ella O’Gorman