TYPEBEA has introduced G·0 Exfoliating Scalp Treatment, a new pre-shampoo formula that’s designed to improve scalp health as the foundation for stronger, healthier-looking hair. The launch is the latest addition to the haircare brand’s growth-focused range, which Rita Ora and beauty entrepreneur Anna Lahey co-founded.
As interest in scalp care continues to grow, the category has become one of the fastest-moving areas of the beauty industry. TYPEBEA’s latest product takes a skincare-inspired approach, targeting common concerns; according to the brand, the treatment is intended to create a healthier environment for hair growth by addressing the scalp itself.
TYPEBEA G·0 Exfoliating Scalp Treatment
Applied to dry hair before washing, G·0 works in 5 minutes and combines glycolic acid with perlite to exfoliate and remove buildup, while arginine, shea butter, and bisabolol help add moisture and support the scalp barrier. The formula also features Baicapil to support healthier hair growth.
The launch builds on the success of TYPEBEA’s existing Growth Range, led by its G·1 Overnight Boosting Peptide Serum, which the brand describes as Sephora’s top-selling hair serum and a product that has sold out globally time after time. G·0 is positioned as the first step in the routine – preparing the scalp before the rest of the collection, including the brand’s shampoo, conditioner and overnight serum.
by Felicity Carter
G·0 Exfoliating Scalp Treatment is available through Sephora stores, Sephora online and TYPEBEA’s website.