Shoreditch-homegrown British gentleman’s grooming brand and barbers MurdockLondon has opened its London flagship store, in the Regent Street area of London. As well as selling the full MurdockLondon product line of cologne, skincare and grooming products, MurdockSoho, on Brewer Street – very convenient for London Fashion Week’s new location – offers the Murdock’s full barbering experience from haircuts, to shaves and facials which focus “on rejuvenation, where we enhance and refine with subtle natural results” in the stylish salon area at the back of the shop.
The Brewer Street flagship also has a six-seater bar where customers can relax while waiting for their appointment or to take a pause from shopping.
The newly opened Murdock flagship store in Brewer Street, London
All MurdockLondon has become famous for its own brand grooming products such as cologne, skincare, beard and shaving foams which are all manufactured in Britain.
The eponymous brand established by founder Brendan Murdock in east London in 2006, as he cannily predicting the growth in the male grooming market, Murdock is now stocked worldwide and has seven stores in the capital – three standalone ones in Shoreditch, Covent Garden, as well as instore outlets at Liberty and Hackett.
The barbering area at the new store
The Brewer Street store is designed by Erik Munro who has worked closely with MurdockLondon on the space that reflects the fascinating heritage of this central London location while embracing their contemporary approach to men’s retail for which the brand is renowned.
by Caroline Simpson
Murdock London, 83 Brewer Street, London, W1F 9ZN
Opening hours: Mon-Fri: 9am–8pm; Sat–Sun: 9am–7pm