VALENTINO Beauty is expanding its Born in Roma fragrance line with a new collection of Hair & Body Mists, and they’re launching this month. The range includes four scents: Golden Coconut, Caramel Crush, Vanilla Bliss and Salty Pistachio, all of which centre on gourmand notes, with coconut, caramel, vanilla and pistachio designed for both hair and skin.
Each mist comes in a 100ml signature-studded bottle that is finished in colours that are tied to the scent inside, in what the brand calls a more portable extension of the Born in Roma line, created for everyday wear.
Valentino Beauty Born in Roma Mists
The launch also offers new layering combinations within the fragrance collection, as the Vanilla Bliss can be paired with Born in Roma Donna Eau de Parfum, while Golden Coconut is designed to sit alongside Born in Roma Donna Yellow Dream Eau de Parfum.
To support the release, the brand is also rolling out a campaign built around a ‘Summer Fair’ concept, with each mist linked to its own carnival-style game; Golden Coconut is tied to duck fishing, Caramel Crush to balloon darts, Vanilla Bliss to tin can alley and Salty Pistachio to a claw machine.
Valentino Beauty Born in Roma Mists
The accompanying campaign film takes place inside a pinball machine, using arcade lighting and oversized set design to channel the collection’s playful direction for summer.
by Felicity Carter
See more on valentino-beauty.co.uk.