Violette Serrat is Guerlain’s new Creative Director of Make-Up

GUERLAIN has appointed Parisienne make-up artist, Violette Serrat, as the house’s Creative Director of Make-Up. With her sharp eye for chic sensibility and daring creativity, Serrat’s taste and talent seamlessly aligns with Guerlain’s own, signifying a new chapter in Guerlain’s 190-year-old story.

Violette Serrat GuerlainViolette Serrat

Violette Serrat has successfully carved her space in the music sphere, cultivating her artistry in the United States, where she first gained recognition for her masterful techniques. Also, the creative director of her own cruelty-free make-up line VIOLETTE_FR, Serrat’s rebellious spirit and penchant for the playful has seared her work into the pages of many renowned magazines.

Since her move to America in 2015, Serrat’s career has soared, collaborating with Dior as a make-up designer and more recently, with Estée Lauder, where she assumed the position of Global Beauty Director at just 33 years old.

Violette Serrat Guerlain Violette Serrat

Speaking of the partnership, commented, “as a little girl, Météorites with its little pastel-coloured pearls for the complexion had a real aesthetic impact on me. I’d stare at the box fascinated, I couldn’t wait to become a woman … I pictured myself at my dressing table putting on lipstick, perfume and dipping a brush into these incredible Météorites. Today, I’ve been invited to write the next chapter in Guerlain’s history as Director of Makeup. That’s the magic of beauty.”

by Sophia Ford-Palmer