MILAN, ITALY — Gucci presents the latest expression of Beauty and the Bag, starring Vittoria Ceretti with the Jetset GG Marmont. Continuing the campaign’s exploration of the enduring affinity between women and handbags, the story turns to a new iteration of one of the House’s signature designs.
Vittoria Cerretti for Gucci
Photographed by Mert and Marcus, the image features an all-white palette that extends from the Jetset GG Marmont to the overall look, bringing the bag’s shape, texture, and details to the forefront.
The Jetset GG Marmont offers a new interpretation of the GG Marmont, retaining the archival Double G that has defined the design since its introduction. Originating as an emblem in the 1970s and referencing the initials of Guccio Gucci, the Double G is paired with the Web, bringing together two House codes across the bag’s soft construction and lending the familiar silhouette a new character.
The Beauty and the Bag campaign began with Kate Moss and the Borsetto, alongside Emily Ratajkowski and the Giglio, before turning its focus to Global Brand Ambassador NINGNING of aespa and the Paparazzo handbag. Across each iteration, the campaign explores the allure of a handbag and the place it comes to occupy in one’s world.
by Chidozie Obasi