AHEAD of its much-anticipated reopening, Waldorf Astoria New York has teamed up with luxury perfume house, Fueguia 1833, to create a new signature scent – 301 Park Avenue.
Named after the address of the iconic hotel, the fragrance will flow throughout the hotel’s public spaces, enhancing the Waldorf Astoria New York’s halls with a delicate aromatic blend of pensamiento, sandalwood, lirio del campo, and santalum.
Waldorf Astoria New York x Fueguia 1833
Speaking on the new scent, Fueguia 1833’s founder, Julian Bedel, said: “Inspired by the golden age of music, we infused 301 Park Avenue with warm, woody notes to create the intimate ambience of a private Cole Porter concert – an homage to the hotel’s culturally rich past. It evokes a journey through time, blending nostalgia with curiosity and familiarity with mystery. The scent captures the hotel’s evolving identity, merging legacy with modernity, and memory with transformation, much like the landmark itself.”
Waldorf Astoria New York x Fueguia 1833
Luigi Romaniello, the Managing Director of Waldorf Astoria New York, has spent months curating the scent with the team at Fueguia 1833 to ensure it captures the hotel’s classic sophistication. “It’s a tribute to the vibrant soul of the Golden Age, inspired by the iconic Park Avenue and the cultural legends who have shaped this city. This creation embodies the timeless elegance of the past while embracing the modern luxury and innovation that define Waldorf Astoria New York for today’s travellers and future generations,” adds Romaniello.
The scent will be available exclusively for purchase at the front desk in the form of candles and diffusers.
by Sophie Richardson
Waldorf Astoria New York is accepting reservations beginning September 1, 2025. For hotel reservations and more information, please visit waldorfastorianewyork.com.