ITALIAN perfume house Xerjoff has launched its new Automobili Lamborghini fragrance collection, with a London event celebrating fragrance, fine dining and Italian craftsmanship.
Hosted around ‘Saveurs Olfactives’, a dining concept created by Xerjoff founder Sergio Momo in collaboration with Yannick Alléno, the world’s most Michelin-starred chef, guests were served a series of dishes inspired by Xerjoff’s fragrances, exploring the connection between scent and taste before the unveiling of the new Automobili Lamborghini collection, which is now available at Harrods.
Xerjoff Range
The collection is a collaboration between two of Italy’s best-known luxury names: Xerjoff, which is recognised for its fine perfumery and Automobili Lamborghini, synonymous with super sports cars. The result? Well, it’s a collection inspired by Italian design and craftsmanship. The collection offers three eaux de parfum in the form of Fierezza, Avanguardia and Perseveranza, each channelling a different stage of the Lamborghini driving experience, from anticipation and acceleration to reaching the journey’s end.
Speaking about the project, Xerjoff founder and Creative Director Sergio Momo said, “When embarking on this collaboration, I knew we could create something truly special together. Xerjoff and Automobili Lamborghini belong to different worlds, yet we both embody the essence of Made in Italy. We share the same values and the same goal of achieving excellence, and that is exactly what we have accomplished with these perfumes. Avanguardia, Perseveranza and Fierezza harness the evocative power of perfumery and represent Italian design and creativity at their highest expression.”
The Fierezza scent combines pink pepper, incense and marine notes with suede and myrrh. Avanguardia offers cherry, davana and black violet over patchouli oil, and Perseveranza blends ginger, cedrat, vetiver and tonka bean for a woody composition.
Xerjoff x Automobili Lamborghini
Christian Mastro of Automobili Lamborghini said the partnership allows the marque to express its identity beyond the automotive world, “This collaboration with Xerjoff was born from the sharing of values deeply rooted in our DNA: excellence, research and attention to detail. Unique projects like this allow Automobili Lamborghini to extend its vision beyond the automotive sector and reach fans through exclusive products and experiences. Together with Xerjoff, we have created a project that interprets Lamborghini’s iconic spirit and avant-garde attitude in a new sensory dimension.”
The fragrances are also presented in a matte version of Xerjoff’s signature flacon inspired by Automobili Lamborghini’s colour palette. For the first time, the marque’s shield replaces the perfume house’s traditional emblem and features Lamborghini’s hexagonal design, topped off with a piece of leather from their production process.
Founded in Turin in 2007 by Sergio Momo and Dominique Salvo, Xerjoff is known for its rare raw materials, Italian craftsmanship, and incorporating global cultural influences into the scents. Among its best-known collections is 17/17, named after cabinet 17, row 17 and inspired by the semi-precious stones housed in London’s Natural History Museum, reflecting Momo’s long-standing interest in minerals and design.
by Felicity Carter
The Xerjoff x Automobili Lamborghini collection is available at Harrods and will roll out across Xerjoff boutiques worldwide. Each fragrance is priced at £285 for 50ml.