CONSIDERED one of the most iconic and widely-spoken about races in the Formula 1 calendar, Monaco’s streets swap their daily activity to transform into the track for the race that is always held on the last weekend in May. In partnership with the Automobile Club de Monaco, Louis Vuitton have been commissioned to design the trunk for the winner’s trophy.
Hand-crafted in the AsnieÌres workshop outside of Paris, the trunk is made from the LV monogram canvas with hints of red, as seen in the Monaco flag with a V for victory in the patter and white stripes to pay homage to the racing lines.
This trunk marks the first stage of this new partnership as both foundations are united by tradition and excellence, which combined has created a one-of-a-kind piece.
Louis Vuitton Trophy Case – Monaco Grand Prix
Commenting on this new venture, CEO and Chairman of Louis Vuitton Michael Burke reminisces on the race’s past, “Fangio, Hill, Moss, Stewart, Senna, Prost, Schumacher or more recently Alonso, Vettel, Rosberg, Ricciardo or Hamilton, the Monaco Grand Prix has celebrated the greatest champions.”
He continues, “Today, we are proud to be associated with the race and to together start writing a piece of history. The Trophy trunk epitomises ‘Victory travels in Louis Vuitton’ – witnessing the next victories and continuing to carry legends!”
by Imogen Clark