USHERING in a new era, Dunhill has announced the appointment of Simon Holloway as its creative director. With a rich understanding of British heritage and its unwavering style foundations, the English designer leaves fellow Richemont label, James Purdey & Sons, for the menswear brand, hoping to keep its timeless aesthetic whilst also evolving with the fashion cycle.
Simon Holloway
Looking closer at the decision to choose the Kingston University School of Fashion graduate as its new head designer, it clearly demonstrates Dunhill’s commitment to homegrown craft and innovation, rejuvenating its strategic direction.
“It is a great privilege to be appointed,” stated Holloway on his new role. “Alfred Dunhill was a pioneer, an innovator and one of the most influential British tastemakers of the 20th century”.
Laurent Malecaze, CEO of Dunhill, added: “His creative energy coupled with his decades of experience in luxury, will be instrumental as we evolve and expand our House’s iconic codes in the context of today’s client. Simon’s sense of quality and craft, along with a clear understanding and appreciation of the Dunhill DNA, will ensure we continue to innovate through products that are timeless, purposeful and relevant”.
by Imogen Clark